What is Social Media?
The advantages of Social Media cannot be over-emphasized. Social media is a computer-based technology that enhances the sharing of ideas, information, and thoughts amongst people through the building of networks, groups and communities virtually online remotely from any location on the globe
Social media has affected every aspect of our daily living, including the ways and manner we communicate. It is therefore essential that we get to know the advantages of social media.
It is also of paramount importance that we get to know the extent to which social media can be of immense benefit to us and also the adverse effect of social media.
This is so because, we need to draw a line between our personal life and business life and be aware of the extent of our personal or private life information we can put out there per time, in other not to compromise our privacy and security.
We build different kinds of relationships on social media, including business. We relate and interact with existing and prospective customers. Businesses and transactional exchanges take place on social media, which basically are some of the advantages of social media
By it, other people’s thinking is affected in social online communities. The more people you influence in one way or the other, the more followership you win and the more appealing you appear to individuals and companies who care to promote their products and services through you.
However, despite so many benefits and important values derivable from social media, the overuse of social media may distract people from other pressing needs of life. As everything about life is not just limited to Social media.
It can reduce drastically, investment in activities that are very useful in their own rights, resulting in more investment in screen time and eventually leads to becoming addicted to the internet.
The youths and teens are the most vulnerable and negatively affected, as it distracts and disrupts their study time and even their sleep.
They are exposed to different kinds of internet vices, spreading fake news, and coming under intense pressure from social peer groups.
Social media is basically designed to build or develop a brand and make your brand more visible. Interaction and relationships are more solidified and reaching out to other people from far and wide around the globe, this basically defines the roles of Social media and its uses.
It is, therefore, safe to say that social media can be used to persuade, inform and build trusted relationships.
Advantages of Social Media
Building of Relationships Online
No matter the field or industry you operate from, you can always find people of like mind and interest to connect with. You can share your questions with a small or large group of interests who would in turn supply you with solutions to your questions or concern about a particular subject matter.
It actually translates to very large communities, notwithstanding the fact that it is a virtual one, people can actually connect with each other. Friends who have lost touch for a very long time, could find themselves again and reconnect on social media.
If you are a professional, you can build on your career from the knowledge that can be impacted by fellow friends in the same circle. Whatever professional guidance you need can be obtained from other technically sound and savvy colleagues.
Aside from business, connecting with customers, or building a brand, social media is a veritable tool to connect with friends and people of like minds around the world from your remote geographical location.
Building Your Business: The Advantages of Social Media
One can drive traffic to one’s product through social media to point of sale, whether on your website, blog, marketplace or even on the social media itself you can sell and buy off it.
A business entity can be well established and connected with its audience through a fan page, pass the information on its page, receive feedback in form of information or conversions.
Social media helps to attract customers, increase your market share and reach, increase traffic to your site and enhance your ranking on the search engines,
It would help you to increase your revenue considerably, and connecting with your customers, enhance your brand and advertise your business to a larger audience.
You would be able to interact and exchange ideas with people who do related business like yours, relate with and get customer feedback as you build trust with customers.
Express Your Technical Acumen And Expertise.
You have got all the opportunity to express your area of specialization, technical knowledge, and expertise.
Sharing your technical knowledge and area of specialization allows employers, clients, and prospective customers to seek your services.
There are software and applications that give you the opportunity to display and arrange your portfolio in one single place. You can compile your experience, expertise, and your achievements into a portfolio for the privileges of connecting with opportunities.
Sharing content that you have a vast knowledge of, helps you build trust. The more you carry yourself in a trusted manner as can be expressed through your brand, the more people will begin to rely on your person and brand. And over time, you build a trusted audience, who can be willing to go to any miles with you.
Educational and Acquisition of knowledge
There is so much to learn from social media. Learn about current events and things taking place near you. Every valuable post on social media is educative. Rich content has the capacity to make people learn and unlearn things they have learned before.
Social Media is one very good means to share knowledge and information. The things happening in other parts of the world no matter how remote or farther from one gets to one through social media.
It can actually be an awesome experience, using social media. Through social media, people encourage one another, people get to tell their stories and read other people’s stories on social media which sometimes can be very encouraging.
Social media gives us that latitude of writing to others if we need an explanation or some sort of help or the other. We can interact with one another and have fun with one another. You can learn from people from all over the world, people you have never met physically ever.
Citizens are linked up with their government and their policies and other governments of the world through social media.
Connecting With Friends And Family
Social Media affords the opportunity to connect and communicate with remote and long-distance friends. You can even make friends of those you have never physically met for once. long time friends who have lost connection for a very long time sometimes coincidentally meet and reconnect again on social media.
Networking and Hosting Webinars: The Advantages of Social Media
Social media helps one to connect for conferences, webinars, and networking for the purpose of passing important and educative information.
In these days of technological advancement, we no longer have to meet in person to hold conferences or webinars. We can attend webinars, ask questions and even write examinations over the internet.
Build A Brand And Increase Your Visibility.
The more valuable content you share, the more reason people would want to check back to get more, then the more visible you become.
Consistently sharing your area of knowledge will make people who have benefitted from your knowledge help you repost and share to a larger audience. This would go a long way to increase your visibility online.
Gradually your content will gain prominence and be sought after. Follow others as well on social media and connect with others who share quality content as you.
The advantages of social media outweigh its disadvantages. As we engage friends and family, we can as well generate a lot of money by doing business on social media.
If you are only interacting and just making relationships and catching fun on social media, it is right about time, you take a step further to start doing business right now because social media offers a lot of prospects that can immeasurably transform your life for good.